Boston is the other major player on the East Coast in the Overwatch League. Boston folks love their sports. They love their Patriots and that is where this team will excel. Robert Kraft is the owner and the Kraft Group has already set up a page talking about the Team and the League. Granted it is small right now, but it is there.
Boston is a video game town. With MIT having some of the best technical folks on the planet this is very much a hot bed for Esports. It also hosts PAX East, one of the largest gaming shows in the U.S. (it is bigger than E3 peeps). So if you don’t think of games when you think of Boston, think again. They have a much better footprint than New York.
Here is what Robert Kraft had to say on the subject:
“We have been exploring the esports market for a number of years and have been waiting for the right opportunity to enter,” said Robert Kraft, Chairman and CEO of the Kraft Group. “The incredible global success of Overwatch since its launch, coupled with the League’s meticulous focus on a structure and strategy that clearly represents the future of esports made this the obvious entry point for the Kraft Group.”
The best thing about Kraft is they will hire the top talent in the region to manage the team. They will also build a solid team which again, comes into question with home grown talent. It is the challenge that all East Coast teams will have.
The main question continues to be how do you win over your local market? Where do you plant your flag and who will arrive first to the events? The Kraft Group will be able to access large venues and host the events. So they have a strong side to the event seen. It really depends on how the two cities with some of the largest populations win over their fans.
The rivalry between New York and Boston will begin from day one. It may already be talked about now. You did have other teams taking shots at Boston already simply because of the Patriots name behind the organization. It makes for great hype as we go into the season.
The main question with the Northeast franchises is will they partner with top Esports teams already established? There are a lot of good teams out there in the U.S. market who can be bought up and moved into these cities. So who in management makes that call?
For Boston, it is clear they have a slight edge over New York in terms of tech community and events. Their investors have an equal ranking as huge powerful financial firms. So, once this league gets into the trenches that is when you will see the differences come in quickly. Regardless of how much both teams compete, they will be going after established Esports names on the West Coast and well, Seoul.