Welcome, Atlanta Reign! Atlanta OWL Team Reveals Branding

Atlanta Reign branding, courtesy @ATLReign on Twitter.

The Atlanta OWL franchise has branded itself as the Atlanta Reign with an early morning branding announcement. Atlanta Reign will be part of the Atlantic Division are the first of the eight expansion teams to announce their name, colors, and general branding. 

The Atlanta Reign’s colors are a grey and maroon-red color scheme, fitting with other Atlanta sports teams such as the NFL’s Atlanta Falcons. The logo shows what is supposedly a phoenix, rising from the ashes. The brand seems to be pushing a theme of second chances – possible hints towards their roster makeup.

Reign Leaders

Brad “Sephy” Rajani, former head coach for the San Francisco Shock and Contenders team Last Night’s Leftovers, will lead the staff as head coach with Dimitri “Silence” Couturet, former analyst for LNL. Paul Hamilton, CEO of Atlanta Esports Ventures, will also be CEO and General Manager of the team.

Atlanta Reign will be operated by Atlanta Esports Ventures, a joint venture between Cox Enterprises and Province, Inc. Cox Enterprises is a telecommunications and auto conglomerate with major holdings throughout Atlanta and will own the team.

Also announced today was the roster for the Paris OWL team. Both teams will be joined by another six expansion teams, with further announcements to come later this year.

Liz is an educator and huge nerd from Chicago, IL who specializes in humor writing and personal essays. Her favorite thing is Overwatch esports; her second favorite thing is pretending iced coffee is a meal. She can be commonly found banning people on Twitch, running Discords, and making bad life choices at Target. Follow her on Twitter!
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